Overall Analysis & Recommendations

It’s not just a brief executive summary for entire report – but a separate part with:

1. Key conclusions regarding:

• Market size and growth
• Customer dynamics
• Competitive dynamics
• Unfulfilled needs
• Opportunities for a client
• Key threats/challenges to a client

2. Recommendations, including:

• Market segments to target
• Customers to target, including key decision makers
• Product/service position
• Possible partners for a client
• Market entry strategy to achieve business potential for a client