IGNATOV & COMPANY is
a group of market knowledge consultants providing
world-class service for international clients since 1998, with special emphasis
on the growing economies in Russia, Central & Eastern Europe, Caucasus & Caspian region. Our well-trained team of "data
builders",
researchers, and analysts has gained special knowledge and good experience in market research, analytical and consulting services for various kinds of clients.
Eurasia's transitive economies are very attractive and potentially very lucrative
for world business – but, at the same time, they can be perceived as very
unstable and even unintelligible for global investors. In order to make sense of
it all, it is very important to possess deep understanding as well as factual
information about the markets, specifically related to their resources, people, authorities, culture, regions, and branches of economy, to name a few.
In 1998 - when we were starting our operation in market research and consulting - I asked myself a question on how to define the key sense of this kind of activity. The answer has come from an unexpected source, as is often the case. I was re-reading Frank Herbert’s Dune saga that is an excellent manual for any person charged with responsibility and accountability - from managers to state leaders. To wit, in one of the passages in Dune there is a pearl of wisdom that is especially apropos for this introduction - the growth of any system is limited by the factors that are in minimum or, in other words, the least congenial feature defines the rate of growth. So it became clear for me why many global businesspeople have lost their investments in Russia and other countries of the former Eastern block. Seemingly, they possessed many of the requirements for a successful global investment business plan - money, experience, and new technologies. Relevant information about the local business environment, however, was sorely lacking. This type of information had become the least developed part of foreign investment business plans in the area and was a significant factor in many failed or underperforming international business investments in this region. Therefore, the role of market knowledge could be specified as a method of making information the instrument for stable business development.
Ancient Chinese military theorist Sun Tzu said: "Know the enemy and
yourself, and your victory will never be in danger. Know the ground and the
weather, and your victory is certain".
In the XXI century world of business parlance, it means that every successful
executive must possess maximum information on his own business as well as on his
competitors' business. Sun
Tzu’s words - "ground" and "weather" - are analogous to their
current counterparts - "environment" and "weather" -
respectively. The (1) environment of a company (2) as well as the significant trends in modern development, or
weather in which it operates, provide an accurate glimpse of the true situation.
Providing the outsider the information he/she needs, accurately and rapidly, is
our business - this is where we come. Our specialty is conducting a multitude of
in-depth tasks in Consulting, Market Research, Analysis, Forecast, and Business Intelligence.
Chances are if you seek any information on specific companies, markets or regions, you will be able to locate it easily in our online catalog. We supply our customers with various Online Products such as
Research
Reports, Lists of
Manufacturers, and Digital Maps. |
